Yeshe Nyingpo Digital Platform & Community Management

As the site and social media administrator for Dudjom Tersar Yeshe Nyingpo Temple NYC & Orgyen Chö Dzong Retreat Center, I was responsible for creating and maintaining the organization’s entire digital footprint. My primary goal was to foster a connected, informed, and engaged global community by providing reliable and timely information through multiple channels.

This role combined technical administration with content strategy and audience development, allowing me to build a cohesive digital ecosystem from the ground up. The newsletter, in particular, became the central communication hub for a dedicated audience, with growth and engagement validated by data analytics.

Key Responsibilities & Achievements

• Newsletter Management & Content Curation:

  • Authored, designed, and published a recurring newsletter multiple times a month using Mailchimp.
  • Successfully grew the mailing list organically to over 700+ active subscribers, maintaining high engagement and open rates (as shown in the audience analytics screenshot).
  • Served as the primary channel for organizational announcements, event promotion, and community updates. Check out the public archive here.

• Website Administration:

  • Managed all content and administrative duties for the organization’s official website, dudjomtersar.org, built on the Wix platform.
  • Regularly updated program information, managed event calendars, and ensured a seamless and accessible user experience for visitors.

• Data-Driven Strategy:

  • Developed and executed a strategy to drive traffic from the website and social media channels to the newsletter, creating a flywheel of audience growth.
  • Monitored analytics to understand audience behavior and refine content strategy for maximum impact and reach.

Explore the Project

For a more comprehensive overview of this project, including its design philosophy and technical implementation, visit the dedicated Blog Page

Platforms & Technologies Used

• Mailchimp: For newsletter creation, campaign management, and audience analytics.
• Wix Website Builder: For all website content management and administration.
• Social Media Platforms: For community outreach and content distribution.
• Google Analytics: To track website traffic and user engagement patterns.

This project was a fulfilling experience in leveraging accessible technology to build and serve a vibrant international community, demonstrating that a strong digital strategy is key to organizational success.